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IRE 1702318 ICONIC RESEARCH AND ENGINEERING JOURNALS 209 Impact of Digital Marketing on Consumer Buying Behaviour ALOK KUMAR PAL1, DR. BHARTI SHUKLA2 1 MBA Student, HMSD, MMMUT 2 Assistant professor, HMSD, MMMUT Abstract- Ticketing is presently done either in the The purchasing behavior of buyer is Journal of International Studies, Vol. 6, No 1, 2013, pp. 103109. Consumer behavior is manifested by buying products and services to satisfy needs. * e act of purchase is a complex process preceded by the act of selec tion, which has its guidelines. Economic criteria, secured by psychological elements, consumer buying behaviour.Some of the factors leading to dissonance post purchase. Keywords: consumer-behaviour, marketing,consumer dissonance, Product involvement. 1. Introduction (1)Definition of Buying Behavior Buying Behavior is the decision processes and acts of people involved in buying and using products. (2) What Is Cognitive Dissonance? Global Journal of Management and Business Research: E. Marketing . Volume 14 Issue 5 Version 1.0 2249-4588 & Print ISSN: 0975-5853. Factors Influencing Consumer Buying Behaviour: A Case Study . By E. Thangasamy & Dr. Gautam Patikar. Nagaland University, India . Abstract-Globally, the term, 'marketing' is not a new phenomenon. It has 1.1 Consumer Buying Behavior Consumer behavior includes investigation of how individuals buy, what they buy when they buy and why they buy and it merges the components from Psychology, Sociology, Socio-brain science, Anthropology and Economics. Consumer behavior is the key to a successful marketing campaign. The study of consumer behavior is very essential in the field of marketing as it helps firms to construct smarter marketing strategies by getting an insight about what affects the decision making of consumers. The purpose of this paper is to analyze the theoretical aspects of consumer buying behavior and the factors that influence it. Consumer buying behavior is the behavior of final consumer. The consumer buying decision "Factors influencing consumer behavior", International Journal of Current Research and Academic Review, Vol. 2, Issue 9, 52-61 5. Philip Kotler & Gary Armstrong (2007). Principles of Marketing. Prentice Hall of India Private Limited New Delhi. Journal of Marketing and Consumer Research iiste.org ISSN 2422-8451 An International Peer-reviewed Journal Vol.27, 2016 30 Factors Influencing Customers Buying Behavior Dr. A. ANANDA Keywords: consumer, customer buying behavior, marketing strategy, purchase decision. 1. INTRODUCTION ` International Journal of Advanced Research in ISSN: 2278-6236 Management and Social Sciences Impact Factor: 6.284 Vol. 5 | No. 6 | June 2016 garph.co.uk IJARMSS | 257 THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOR Giehlito Cammayo Dulin, Tuguegarao City Abstract: This research was conducted to determine the impact of advertising on Consumer buying behavior is influenced by two major factors. These factors are individual and environmental. The major categories of individual factors affecting consumer behavior are demographics, consumer Knowledge, perception, le