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obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial. Marketing focuses on this and the essential elements3 How can some entrepreneurs like Hui- zenga begin many successful businesses while others have a difficult time getting their ideas off the ground? How do Entrepreneurs seek to achieve a certain goal by starting an organization that To start an innovative venture, the entrepreneurial team identifies an. Entrepreneurship is more than simply “starting a business.” The definition of entrepreneurship is a process through which individuals identify opportunities,. Guides the entrepreneur in organizing planning activities. ▫ Serves as an important tool in obtaining financing. ▫ This process provides a self-assessment