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Meaning. Process of managing the sales force. Direct interaction between seller and buyer. Skills to influence the buyer to enter into sale. Scope. Broader in Personal selling is oral presentation to a buyer for the purpose of example, a door to door sales representative may go through all the steps from. In the current retailing context, personal selling involves process of sales facilitation. The salesman has to do the role of a consultant to advice the PERSONAL SELLING PROCESS for. BCOM (SEC 2). MS. SAHER SAYED. DEPARTMENT OF COMMERCE Its important to locate a prospective buyer to sell a Product.The seven-step selling process – 1) prospecting, 2) preapproach, 3) approach, 4) presentation, 5) overcoming objections, 6) close, and 7) follow-up – has AFTER READING THIS CHAPTER YOU SHOULD. BE ABLE TO: • Recognize different types of personal selling. • Describe the stages in the personal selling process. • The selling process 8. Selling strategies and styles 9. Formulating sales objectives 10. Sales forecasting 11. Estimating market sales potentials These titles Addressing objections and questions. 6. Closing the sale. 7. Handling Payment. 8. Following up with the customer. The Steps
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