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Design managers coordinate the activities of various stakeholders (designers, managers, product developers, marketing and corporate communication staff, The field of design has broadened its scope of activity in recent years, starting with a vision focused on the design of objects for a broader perspective. Chris Ebbert 18 Design Management Value of Design Management (Borja de Mozota, 2003) • Innovation in internal business processes • Learning and growing This paper argues that the design process should be defined as consisting of three phases, involving three different management strategies. The decision making Current thinking and practice of design management is reviewed, fundamental hypotheses are suggested, and an agenda for design management research based on
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